Direct Care Models. Most Are Built To Sell. Ours Are Built To Last.
Wellthlinks designs direct care programs for the physicians who deliver care and the employers who fund it. Advance primary care, DPC, Concierge Medicine, and Direct Specialty Care, architected across self-funded, level funded, and HDHP structure.
Conflict-free. Compliance-architected. Designed so you own what you build.
If the model only works while the vendor stays in it, you never owned it.
Industry Collaboration
Where Direct Care Models Break, And How We Build Them Not To
Direct care rarely fails on clinical care. It fails on economics, compliance, and contracting structure. Every one of those is a decision made before launch. Wellthlinks makes those decision deliberately, for the physicians who deliver care and the employers who fund it.
Healthcare Problem
- Pricing set by what the practice down street charges
- Panel filled before the practice is profitable
- Fee Structure that meet the state's definition of insurance
- Direct care bolted onto the plan instead of built into it
- A model that stops working the day the vendor walks away
How Wellthlinks Solves It
- Pricing and panel models to margin before a single member enrolls
- Compliance architecture designed into the model at inception
- Direct care written into plan design and contracting, not layered beside it
- HDHP and HSA qualification resolved before the plan year opens
- Structures you own outright, so the model outlives the engagement
Who We Are
Reflects combined leadership and advisory experience across U.S. and international healthcare strategy engagements.
What We Build
Two audiences. One architecture. Every engagement is scoped to your model, your market, and your margin or your spend.
Physician Advisory
You are building something that has to outlast its own growth. Wellthlinks architects the economics, compliance, and contracting structure before launch, so the practice holds when the panel fills.
Your Vision. Our architecture.
Employer Advisory
Your health plan is your second largest expense and the one you control least. Wellthlinks designs direct care into the plan you already run, so access improves and spend moves.
Your P&L. Our architecture.
How We Work
Why Wellthlinks Is Different
Direct care advisory usually comes from one of three places: a platform selling software, a firm selling a startup package, or a broker whose income depends on the plan staying intact. Wellthlinks is none of those.
One Firm, Both Sides
We architect the practice and we contract the employer. Most advisors can only do one, which is why most direct care deals stall at the contract.
Paid By One Party
Fee only, model-agnostic, stack agnostic. Our compensation comes from the client who hires us and nowhere else.
Built To Be Left
The architecture is yours: pricing, panel structure, compliance documentation, contracts. It operates after the engagement ends, because that is the point.
Multi-State By Default
State insurance definition, corporate practice rules, and fee structure limits vary. Every model is built to the jurisdiction it will actually operate in.
Revenue & Demand Architecture
We design pricing, panel structure, and market positioning to drive sustainable demand and predictable revenue for Direct Care Models.
Advisory Collective
Advisory Collective provides a structured pre-advisory pathway for physicians evaluating or preparing to transition into Direct Care Models.
Participants gain foundational knowledge and readiness in economic modeling, compliance, and strategic decision-making – ensuring confidence before engaging in advisory services.
Concierge Care Foundations
Master the fundamentals of Direct Care Models to build sustainable, growth-ready practices.
Compliance Framework Mastery
Master regulatory frameworks to confidently structure and operate compliant Direct Care Models.
Economic Strategy Essentials
Build financially sustainable Direct Care Models with predictable revenue and durable economic structures.
Decision Readiness Training
Gain structured guidance and actionable insights to make confident, strategic decisions for Direct Care Models.
Media & Publications
Benefit Brief News Feature
Why Fixing U.S. Healthcare Dysfunction Requires Incentives That Reward Outcomes, Not Volume
KevinMD Podcast
A Leader’s Journey Through Profound Grief and Loss
Our Experience Is Your Advantage
- De-identified experience statements
- Industry credibility messaging
- Aggregated outcomes and impact metrics
- Professional references shared privately when appropriate
Start Your Strategic Healthcare Design
Whether physician or employer, building the right Direct Care Model begins with disciplined strategy, economic realism, and regulatory clarity.
