About Us

Wellthlinks is a healthcare advisory firm focused on the strategic design and sustainability of membership-based care models. We advise physicians, practices, and organizations navigating concierge medicine, direct primary care, and hybrid care structures.

Our work centers on economic durability, regulatory integrity, and long-term optionality rather than operational execution. In addition to advising physician practices on sustainable membership-based care, we support employers in evaluating and designing direct care strategies that align access, cost, and workforce needs.

Meet The Founder

Dana Y. Lujan, MBA, is a U.S. Army veteran and healthcare advisory executive with more than two decades of experience across payer strategy, network development, contracting, and care model design. Her work spans national payers, physician groups, and membership-based practices, with a focus on bridging traditional healthcare infrastructure and emerging direct care models.

Dana founded Wellthlinks as a healthcare advisory firm dedicated to the strategic design and sustainability of concierge, direct primary care, and hybrid care models. She advises physician practices on membership-based care strategy and works with employers to evaluate and design direct care solutions aligned with workforce access, cost, and long-term viability.

As a woman-, minority-, and veteran-owned founder, she brings a long-term strategic perspective focused on sustainable care model architecture that aligns regulatory compliance, economic viability, and clinical autonomy.

Our Philosophy

We believe sustainable care models are built through disciplined strategy, economic realism, and structural integrity. Whether advising physician practices designing membership-based care or employers evaluating direct care strategies for their workforce, our role is to provide clarity at the decision-making level.

Wellthlinks approaches healthcare transformation as a design challenge rather than an operational exercise. Our advisory work focuses on aligning clinical intent, financial viability, and regulatory requirements to support long-term sustainability rather than short-term fixes.

Our Values

Integrity: Transparent, ethical, and accountable.

Access: Empowering care delivery models that remove unnecessary barriers.

Stewardship: Helping providers maximize the impact of their resources.

Excellence: Delivering high-quality solutions with measurable results.

Purpose: Partnering with those committed to long-term change.